Monday, 10 October 2016

Research - Older Target Audience Feedback and Results


Seen as though the original song Dreams by Fleetwood Mac was released in 1977l, we have a separate target audience in people who were fans of this and may also like this cover. To help us gain their insight I created a questionnaire to ask similar questions to our older target audience which we asked to our first TA group, I didn't make the questions exactly the same as we couldn't play the song for them through the questionnaire.

Participant 1 (Female age 51)
Participant 2 (Female age 54)
Participant 3 (Male age 47)
Participant 4 (Female 67)
Participant 5 (Female age 49)
Participant 6 (Male age 64)




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