This digipak is so simple. The black and white colour scheme shows binary opposition, creating irony because not everything is complete opposites in life. The way the people are drawn are shown to look quite like bottles, with bottle necks which relate to the band name 'Catfish and The Bottlemen.' The logo of the bands name n the top corner of the digipak is used on everything related to the band, this has led to it being widely recognised and the font is now often related to the band. Also, the picture of the two headless figures with their hands down each others pants is commonly related to the band so even if the logo was shown on a poster without the bands name on it then people would know who the poster was advertising. The digipak is very clearly of an indie genre.
The simplicity of the digipak is continued onto the back. There is just the track-list in white to contrast with the black background. At the bottom there is the logo of Island Records which is the record label that Catfish and The Bottlemen are signed to, this is pictured above the extremely small font at the bottom of the back pane which describes the institutional details which have to be included on a digipak. There is also a barcode which is obviously needed for purchase purposes. These things are centred to keep with the theme. The san serif font is kept the same throughout the bands merchandise and all albums, this has become a conventional font for the band and it is very simple yet effective. By keeping the text on the front pane in the corner, it allows the main attention of an audience to be focused on the logo of the band.
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