Research - Target Audience Focus Group 1

Today in class we conducted some target audience research. We formed focus groups to answer the questions we had planned to ask our target audience. This focus group was made up of 17/18 year olds and we had both males and females answer our questions.
The questions we planned were...

1.  What images come to your mind when you hear this song? (We played the first minute of the song)
2. We gave feedback on our initial concepts and asked if it offended any one or if there was anything they could suggest to change.
3. We described our establishing shot and asked for suggestions
4. What do you feel about covers/rereleases of old songs?
5. Do you enjoy a narrative based music video?
6. Do you prefer modern or traditional representations of women?
7. What locations come to mind when listening to the song?

This focus group has given us a wide range of answers and we now have a lot to think about and changes to make to our initial plans.

This is only one part of our target audience research as it is a rerelease of a Fleetwood Mac single so there will also be an older existing audience which we will have to do research for.