Research - Group Post on Goodwin

Performance, concept & narrative music videos from Jshepherd1460

Goodwin explores the idea that music videos fall into three categories, Performance, Narrative or Concept. He highlights the conventions of each in his theory.
Performance - Performance shots, singing into camera, location shots, usually used to promote an artist.


Narrative - Tells a story to the audience, lyrics and visual matches, usually fast paced with a lot of shot types.


Concept - usually built around a single idea, surreal ideas often features, anything can happen in concept based videos.

This has helped me realise that I think narrative based music videos are so much more effective to the audience and this is the  kind of music video I would prefer to make, however I think that concept  is also very important, especially if we are making  a 'dream-like' world in our music video.