Research - Group Post: Institutions : Youtube

I feel like Youtube is the best way to be able to distribute a new song. It is free to upload videos and any one is able to put their videos on Youtube. If people are listening to songs that are  similar to the one that you have uploaded, your video may be featured in their 'suggested for you' or 'similar to this' sections which is helpful promotion. Views on Youtube  also mean  that you can get paid, many artists like Justin Bieber have been discovered through their Youtube channels.

Joe - "From statistics, we can see how the creators of YouTube have built their site to have the most reach possible and allow a single a video to reach millions of people at a time. Releasing a music video on You Tube makes a lot of sense from the points made above as well as the fact that when a video reaches around 1 million views it becomes added to the front page of the website and becomes a recommended video for people to see. Music videos on YouTube do have a very high success rate with music videos like“Gangnam style” racking up 2.6 million views as of July 26. YouTube is a site with a huge TA as there is something on this site for everyone from hair tutorials to death metal meaning anyone can use it, launching a stars career on YouTube would be a good move as there are billions of people on the site meaning the video would be seen at some point."
How this research has influenced my planning
I feel like Youtube would be a really great way to first get our music video out into the public, if the video got a lot of views and ended  up being popular then we could sell it to iTunes also.