The photographs that we selected from our shoot for our digipak advert, we posted on Flickr, this will allow a range of people, mainly in our younger half of the target audience will have access to seeing the photographs and then they are able to leave feedback and let us know which one they think will be the most effective to use and which would appeal to them most and persuade them to buy a single/tour tickets.
We also posted the photographs in the Vale Media group to allow people who we know will be age 17/18 and of both genders which is what some of our target audience is and their feedback will be very constructive.
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