This is the first album of the indie band 'Wolf Alice'. This is the album which will have launched their career as musicians and so this will have to be their promotional digipak, it is conventional for promotional digipaks to feature a photograph of the artist as it is launching their star image, like the digipak we have planned, however this digipak breaks convention as it features an edited image of a young boy on the front pane instead. The digipak uses no writing on the front cover which is another way of breaking convention, as this is supposed to be their first album it would be expected that there be the band name on the front cover but it is just on the back pane, this is not something that I would consider using for our own digipak as it breaks convention too much and does not promote the artist at all. The gold colour in the image on the front is the same colour that is used in the font on the back pane, it is convention to have a set colour theme on digipaks and this one convention is adhered to, on all of the digipaks I have looked at recently, the text on the back pane has always been centred, this may be a convention of digipaks, I think this may be a convention we could challenge as we were going to use maybe a left of frame shot on our back pane. Two different types of font are used, one for the name of the band, this swirly san serif font is used on various different Wolf Alice albums so it is now a convention of the band and is recognisable. The other text is a serif font and is used on the track list. Another convention that is shown on this digipak is the institutional logo and institution on the back pane along side the barcode and the dates.
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