Evaluation
To ensure that there was some synergy between the promotional package and the music video we did the photoshoot on the same day that we filmed the video so that the stars were wearing the same costumes to create synergy between the products and also create a brand identity.
Upon reflection, I believe we should have changed our artists costumes more frequently. For example, they should have had different costumes on to show their positive moments and then perhaps darker costumes for their arguments. 
Synergy is created with the music video as they are in the same costumes however, a greater range would have added more dynamic images to the digipak.
In the questionnaire's which I handed out to our TA previously, it was stated by the entire audience asked that there was sufficient synergy between the advert, digipak and video with the colours, costumes, fonts and locations. By using the colour picking tool it made sure that there was the same colour scheme throughout all products, we also used the same downloaded font on every one of our products to create a recognisable name for our stars with synergy over all of their promotional products.
Upon reflection, I wish we had used the planned restaurant scene. Although we have synergy through location with the music video, again i think this extra location would have added to the look and the hook of the products. I also think that we should have used the Humber Bridge location on the digipak to create more synergy with the music video. Another shot I really liked was the path as we used that for happy scenes and an argument yet i didn't use that on the digipak either.
Overall, I am pleased with the synergy with the music video; there is a clear brand identity and some creative decisions worked very well indeed.
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